Synopsis; I was in the parking structure on the Sony lot off Overland in Los Angeles, riding down in the elevator when I heard someone say that they were on their way to do an elevator pitch. I remember thinking "has anyone really pitched in an elevator?"
Late last year as I was on my way to the Austin Film Festival the idea sprang into my mind again.
In Austin, I may have pitched it 200 times while riding on elevators.
Arriving back in LA, while going to FYC events I pitched it a couple more times. Both times the people I pitched it to said that was a great idea and I should actually pitch it.
Which I actually had just done. One day I woke up and said and said to myself, "I should write this down." Then my other self said, "Since you're pitching it you should register it."